two main areas to accelerate growth:
- petrol convenience sector - this will assist with brand awareness amongst the public who do not partake in household shopping, as a result it should lead to greater market share as opposed to needing to generate more total juice demand
- carbonated juice - I really like this one as a healthier alternative and it really is time to at least be starting a pilot with these. But as mentioned by Tony multiple times in the past, carbonated is a huge market and just 1% share will bring another $30m sales. Obviously the best outlets will be Petrol / Convenience stores so refer to point #1 above and then leverage that relationship to grow carbonated.
just the way I see it anyway
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