that's some reasonable insight from the reply there.
However, for longer term shareholders there is such a history of promising, promising, promising and really slow to deliver (or not at all).
Consider this:
- Wellness Shots - we were hearing about them for months and months and yet we are still only on limited store (1000 stores) ranging
- Wellness Shots - there's another 6 flavours, what is the update to those ?
- Carbonated Juice range - been hearing about this forever too, and they've been being 'presented' for ever too it seems
- Penetrations into the Petrol / Convenience sector - another one we've been hearing about forever (quite literally since 2016 in the first ever Investor Update announcement to the ASX - please go and look that up and play spot the Top 20 holders (plural) !!)
- Eridani - is there a second order from Careline ?, Is it ranged in Chemist Warehouse / Priceline yet etc etc
I do think there's some good opportunities going forward and 2021 is a different era with respects to wellness, but the company now need to deliver on some of the narrative from yesteryear, because at the end of the day it still is a company with $42m in revenue and no significant profit margin at all, and yet in addition to lucrative salaries there's also a whole range of performance options too now which even at fair value of 7.5c / share make the executives quite a lot of money.
So in summary, sure be positive about the future but lets also hold the management and board accountable to their prior undertakings, as the honeymoon of being a 'new management team' has passed.
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