providing sample to every games participant, page-3

How much mainstream advertising could have been bought for the same price as manufacturing and distributing 14000+ tubes of cream for free?

That advertising would return a lot more, a lot quicker, than will be the case from giving it away. If they are ALL 100% impressed, and at least 50% have an immediate need for back up we sell 7000 tubes MAXIMUM.

Better than nothing I guess.

I presume it might tie in to the games contractual sponsorship deal to provide them. Don't know but I hope they have done the maths.