Do you think they'll be able to licence their product out before it's proven to work? I don't think so but then again you never know. Companies like Novogen have sure fire winner drugs already proven and still have trouble signing a deal... it's not that easy.
Having said that I'm sure PSD's PR guys will have some nice developments in the short term. They seem to be pretty good at keeping the price steady or rising.
Cheers,
Munch