I do not understand why ultimately headed lower. Surely the top...

I do not understand why ultimately headed lower.
Surely the top 20 Shareholders and management will be mopping up all the spare shares at the current prices.
Seems that investors are merely holding back so as to collect as many shares at the lowest price.
Seems that everyone is cash poor at this time of the year but certainly any positive news will effectively result in a much better share price.
PSY is definitely in a better position in December 2015 than the same time last year but not reflected in the share price.
ALL WE NEED IS A CONTINUAL FLOW OF SIGNED CONTRACTS .
The share price will then automatically adjust to the potential profit and dividend likely to be paid in the not too distant future.