"ERJ have nothing to lose talking with PSY, because ERJ have nothing in the first place."
Not quite true.... ERJ have a lot to lose, if they are trying to break into the Chinese market and wanting to gain some market share, then without a good enough product, ERJ will lose that entire opportunity. Opportunity = money, and hopefully they will do the smarter thing by realising, we are bringing them value. They may pay us $1 for the tech, but we will make them $2 in return.
And yes, PSY also have something to lose, but very little, we will lose that potential 1% that we would get from ERJ, but positively, we will also save ourselves the head f... dealing with a bunch of low ballers that cannot appreciate the technology and wish to pay peanuts for it.
And as a business owner myself, sometimes... Certain deals are just not worth the effort, especially when the reward doesn't cover for all the time and effort spent.
