publicity , page-5

To my knowledge all other "hair products" are aimed at the male market...ie bald buggers.

however women spend at a ration of 10:1 on hair products and hence the strategy to target women may be a good one.

Also the tex that hair grows faster with Evolis repositions the product in the female context. ie faster growing stronger hair...geez how many times have we heard that....yet the message is clearly in the female context.

lets see what Brynne brings to the table and don't underestimate where this goes particularly in the US.

Interesting !!