Pretend you have a few million, or even a few hundred thousand dollars, to invest and are looking for a fund manager.
If you went to https://www.pulsemarkets.com.au, would you be impressed and willing to hand over your hard-earned dollars? Particularly after you read through the Google Reviews for this company? https://g.co/kgs/BJZ3P1e
I would think why a fund manager, whose parent company is listed on the ASX, has a pre-dot-com website.
Seriously, can't someone from ICU's office take 15 minutes out of their lunch break to create a FREE Wix website - that would even look better.
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