PuriflOH set for report blizzard?, page-74

"The biggest issue re attracting US interest...will be marketing."

Yes, tukebay and you'd think one option for PuriflOH would be to enlist the marketing help of PAL, $RILY/B. Riley Financial.

B. Riley describes itself as "a leading full service investment bank".

"We provide a comprehensive set of corporate finance, research, sales and trading services to corporate, institutional and high net worth clients."

PO3 set a marketing precedent when it arranged with Melbourne-based Beer & Co to initiate research coverage and then produce three reports.

The initiative meant that Beer analyst Peter Bruinstroop spent time "embedded" with senior management.

PB and colleague Michael Beer were active contributors at last year's AGM. PB sat next to PO3 chairman Steve Morris.

Similarly, PO3 could invite Riley to embed an analyst with ED Steve Annear in Detroit. The analyst would be given special insights into the way Annear and his team at Somnio Global is working with sometime $SYK/Stryker Corp luminaries Bill Parfet and Jim Heath.

The analyst would assess the potential for PO3's FRG/Free Radical Generator to disrupt the air, water and medical disinfection industries.

At present, Riley analysts cover >500 companies, mainly mid-cap companies that are "under-followed" or "misunderstood" by Wall Street.

"Our team implements an interactive process performing extensive due diligence on companies until the analyst develops the knowledge base and understanding of the company and the industry to make a recommendation", Riley says.

"Our analysts continuously monitor industry developments and communicate with the management, competitors, suppliers and customers of the companies we follow, regularly communicating our findings through our research updates."

Beer & Co's latest report values PO3 at $20 a share. Clearly, it would be good for PuriflOH's marketing strategy if Riley DD led to a valuation of $20 a share. Or more.