Its good to read the write ups when the deals are initiated, but realistically reading them like a bible chapter is just asking for trouble. Every deal or collaboration will start out with "we are delighted"and "Looking Forward to"etc. In reality would they say "we don't expect much but as the cost is so low we will give it a try and see what happens" or "we don't know if they know what they are talking about but there is only one way to find out." All previous deals kicked off with same enthusiasm but the reality appears to be that as PYC appeared to be funding most of the work they just decided to see if anything came up.
In reality it appears the only things that count are commercial results or income, and our last 4C indicated we have neither.
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