PR efforts?
Q: Why doesn't the company spend more time and effort on PR to help bolster the share price and what plans if any do you have in this regard going forward?
A: Clearly PR doesn’t come for free. We’ve chosen to prioritise our spending very carefully, and use it primarily for project development and engineering activities. We are re-assessing our decisions, and reviewing where that balance is struck. That said, what Australian media elects to report upon isn’t easy to influence. This activity today is part of our additional effort in this space. However, it is an over-simplification to think that PR trumps engineering in creating value for our shareholders!
Q: Has there been any sort of PR to broker firms? A: We intend to develop a refreshed corporate presentation after June 30 which will reflect the TEF and the company’s Strategic Plan. This will give us the key marketing collateral for engaging brokers and the investment community.
ESI Price at posting:
1.2¢ Sentiment: None Disclosure: Held
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