Selling a single retail product that is already on the selves...

Selling a single retail product that is already on the selves isn’t it all about the quarterly. Don’t get me wrong I am patient as well with first purchase Nov 16 and last Dec 17, however I’m also here to make money and if you look at the posts from sept 17 all the excitement was around the dec quarterly post Xmas sales, now that there is the new product release emphasis has shifted to don’t worry about Dec as the new products is where the money is at. My view is there maybe some pre quarterly announcement buying and I will take some money off the table and then suspect news flow and share activity will slow until April/June and will be able to pick some shares in 6s. Just my view so don’t want to get shot down if you think I’m talking rubbish just ignore.