This quarterly (ie December) is still part of a building phase....

This quarterly (ie December) is still part of a building phase. The retail deals announced in the September quarter rolled out to stores in the later part of the December quarter, so the sales and revenue impact of that won't really take effect until at least the March quarter. Smart holders know that and will continue to hold because we are still just halfway through the second full year of operation. The June quarter will be more instructive and indicative of a revenue trend IMHO