agreed @drbgt40
thats why ive tried explaining the value chain sequence a few times..
but you have to make the intellectual effort yourself - or generally you won;t 'get' it
unless you;re experienced you have to see how the math builds to internalise it - and then you have to understand how small the initial drips will be that represent very considerable cashflow
thats why i turned it around by saying each Ohm sale is $72k. Thats more immediately understandable
personally i dont focus much on company's own forecasts - though i do agree from what I;ve read they are based on realistic ground up evaluations. no issue with that at all
but one of the unquantifiables is to be a market leader/innovator in an emergent sector - it brings a halo of benefits eg. it wouldnt surprise me at all if it was distributor talks that prompted the carbon credit solution - possibly Rizon in particular because the UK has a particular focus on carbon neutrality as a high energy importing nation
as you get that product innovation you grow your addressable market considerably
in my own work in 3rd party sales what I found were one or 2 'channels' would be champions and they would outperform considerably while others variously did ok or not so good.
you then tend to build a deeper relationship off that success - and it goes again as you work together to make your offering of particular appeal to their market
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