Whisky genuine question, if you are not associated with the...

Whisky genuine question, if you are not associated with the company in some type of official capacity, why do you spend the amount of time you do responding to other posters and or posting yourself, and always with the company line? I can say this also for pumpers of the stock on here, maybe I am overly a sceptic in general but just find it very hard to believe that on these types of forums where let's face it the goal is to make money that people would bother to on the daily post and respond to posts out of the goodness of their hearts.