As I dig deeper and deeper it becomes more and more obvious that Qantas' problems are deeply entrenched in its culture.
Virgin is an airline with all its major shareholders being other airlines, its directors are very airline and entrepreneur-orientated, its focus is clearly on the ball.
Qantas has three big banks and a mismatch of funds as its main shareholders. Its directors are expert at everything except airlines. With one being on two very hi-profile collapses.
When you look at it like that, they might as well pack up now. Their 'enemy' is fit, lean, focused. Formidable.
And you can bet that any possible predators of Qantas are thinking only of a way to make money from dealing, not from flying. Sad really.
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