Steve Jobs said when Apple focused on profit to the detriment of the product the company went downhill. Qantas are doing the same. You cannot have a low cost low quality product and expect to be profitably. Apple became the most profitable company in the world by focusing on quality products and investing in quality people.
Look at Qantas, for years now the service has been declining. There are an increasing amount of maintenance problems.
Geoff Dixon and the board nearly was successful in engineering a equity buyout of the company for the sake of improving profit. If that had happened then Qantas would have been smashed by the GFC.
Qantas need to focus on improving the product and not by saving a few bucks by relocating jobs off shore.
