They could still update the market on the amount they harvested...

They could still update the market on the amount they harvested from the initial 300 hectare crop, along with projected revenue, detailed explination of the red tractor supply deal and predicted growth and demand as more Coles stores roll out hemp products.
300 hectares is a hell of a lot of hemp, and that much hemp means a hell of a lot of hemp seed. At a time when the market obviously wants revenue from QBL, then figures from this crop is what is needed.