CGB cann global limited

Multinational co's spend extensively on branding and design. Are...

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    Multinational co's spend extensively on branding and design. Are they wrong to do so? The greatest example where 'colours and pictures' have paid off is Google. Remember what search engine sites looked like before they disappeared forever? Google didn't win market share by their impressive backend. They caught user's eyes with the striking difference of the design.
 
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