Yeah i take your point, i personally look deeper into products...

Yeah i take your point, i personally look deeper into products with lavish packaging, because i often think big companies use that to fool consumers into buying their product which isnt as good as competitors (but that is just me). If you have a dog or animals you'll know what i mean. Also i dont think packaging is as important yo health nuts, who are buying quality and not the packaging.
I do believe that in most industries, marketing is key, but not here when the bulk of the product will likely be sold in bulk, to the needy canadian market