Maybe too many chiefs and not enough Indians (to be politically...

Maybe too many chiefs and not enough Indians (to be politically incorrect). After all, the team includes those who started this up and still have jobs even though they have not executed the concept well. And maybe you are right, the cost of calving out a slice of a US market that is already serviced requires a big cost of customer acquisitions.
It is reasonable to assume that the Thorney group (Alex Waislitz) are not happy and do talk with the businesses they have shares in. The funding facility may have been one of their ideas to free up capital and help the growth. It is up to the all the ‘chiefs’ to make this grow and grow quickly.
Now Covid is behind the US and Australia, there are no more excuses.