In a stock like this that is moved almost entirely by retail...

In a stock like this that is moved almost entirely by retail type shareholders, using the share price to judge the company is foolish. Should you buy or sell based on price? Absolutely! but the price doesn't necessarily indicate anything much about the company fundamentals.

Basically you being in a hole is just poor investment management, I'm pretty sure you don't hold in the sort of size where you couldn't have gotten out at a small loss or break even, so stop trying to blame the company or whoever, man up and admit to yourself the problem here is you and learn from this for the future ... it's the only way you'll ever learn to make money in the markets consistently over years