I Agree entirely, hence I am out of this one. I bought into the US fresh fish supply idea. It was a good one! Marketing success, carving a niche!
Before consolidating this business into a profitable venture, they went for the big bang. The reasons are pretty clear. Turner was always going to be a smaller play and capacity limited. There were also issues with the size of the fish they were selling.
But now management has gone and got distracted by the vietnam idea and nothing seems to be going right. The reasons are obvious, access and sales to US supermarket chains has the potential for exponential growth. The sheer volume that could be moved though a successful supermarket deal are probably staggering.
The problem is, the business has to make money. And the shareprice reflects the fact that it isnt, despite the fact that it has been on the promising to do so in the next quarter for more than 18 months.
As someone said earlier in the year. This is the classic fishing story - somehow it always gets away!
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