The disappointment expressed in the sales results can be...

The disappointment expressed in the sales results can be attributed to a number of factors including.
(which have all been detailed here but seemingly forgotten)

Sudden spike in sales: shortage of bulk product.
Shortage of bottles & containers.
Reorganizing of bottling & packing lines,
Greater fulfillment requirements: pick, pack & dispatch.
New premises and associated logistics: racking, packing, freight.
Suspension of on-line-orders: overwhelmed with small value against large value/bulk and margins.
Concentrating on bulk sales rather than retail.
Establishing world wide fulfillment.

In the wash-up, or should that be the wipe-down: I think it was a remarkable performance.

I love the smell and sound of singled, squealing, shorters,