Further to the above, another very promising trend emerging is the growth in average revenue per customer. This number has grown significantly over recent Quarters....
- March $13.80
- June $14.42 (up 8%)
- Sept $15.27 (up 6%)
Some companies would be happy with that growth per annum.... QFX is growing revenue per head at that rate every Quarter.
Signifies a trend towards higher value subsciptions and also existing subscribers also transacting through PPV.
Churn figures also trending well.... From 6.7%, to 6.4% to 5.6%.
Obviously total paying customers is the key metric but the secondary metrics trending VERY well. If QFX can achieve positive paying subscription numbers, it's hard to argue against the fact that QFX will be in a fanatstic position.
Not many companies out there that can grow both volume (subscribers) and value (revenue per user) at the same time!
quarterly results, page-65
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