Quarterly reports. Very few people read them, other than a few...

Quarterly reports. Very few people read them, other than a few shareholders, and those that do generally don't understand what they are reading. Comments on this forum seem to confirm that view. I've had comments that the announcement is 'technical' (er it's a tech stock..!).
The Company announced that it's technology has been used to manufacture zeolite from Coal Fly Ash....what the??...and further it has lodged 2 patents on the technology. The market certainly has not picked up on this, The company can transform a somewhat toxic waste product into a valuable compound that will be used to oxidize methane emissions from waste dumps. (remind you of A4N?) Coal Fly Ash is an issue everywhere coal is used, eg coal fired power stations.
The second major revelation in the quarterly was the addition of two further zeolites to the waste dump emissions process that will move the methane oxidization level to 100% of methane emitted. That will add significant value to the technology I would think.
These are two massive advancements that will be reflected in the share price when the market picks up on this, and that will just mean a tweak in the IR policy....and that will happen.