Face cream was on sale for Queens Day (8th Mar) on Tmall at a...

Face cream was on sale for Queens Day (8th Mar) on Tmall at a price of $10 a tube!
That's a massive discount from the rrp of close to $70.
The only good thing is that they sold out at that price.

It's concerning that ABT are resorting to such extreme tactics to try & build sales, especially in China were price is associated with quality.
It's also worrying not to hear of either the results of the Chinese New Year, which specifically the company highlighted as an important time for sales, or of any pre-sales of the other 5 products that have been launched.

The face cream generated pre-sales of $60k, surely the other 5 together have produced a material amount of pre-sales since launch? If not then they have serious issues.

Any thoughts?