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pbt presents at the 9th international PRANA BIOTECHNOLOGY...

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    pbt presents at the 9th international PRANA BIOTECHNOLOGY PRESENTS AT THE 9th INTERNATIONAL
    CONFERENCE ON ALZHEIMER’S DISEASE
    Co-founding scientist to discuss new data on the interaction of cholesterol with betaamyloid
    and brain metals
    Philadelphia, PA - July 19, 2004 - Dr. Ashley Bush, chief scientific consultant and co-founder
    of Prana Biotechnology Limited (NASDAQ: PRAN; ASX: PBT) is scheduled to present a
    lecture tonight at the 9th International Conference on Alzheimer's Disease and Related
    Disorders (ICAD), a specialist international symposium in Philadelphia at the Pennsylvania
    Convention Center, Ballroom A/B. The event will commence at 5:30 PM.
    Dr. Bush intends to present a lecture entitled “Clioquinol and the Metal-Protein Attenuating
    Compounds (MPACs*) in the treatment of Alzheimer’s disease” at a session devoted to the
    development of therapeutic strategies. Based on the hypothesis that beta amyloid is a key
    player in the onset and progression of Alzheimer’s disease, Prana maintains that it is the
    inappropriate interaction of beta amyloid with brain metals copper and zinc that leads to the
    progression associated with the disease. As part of his remarks, Dr. Bush intends to discuss
    how clioquinol detects amyloid pathology in brain tissue and how the drug arrives at the
    appropriate biochemical target in living transgenic mice and in post-mortem tissue from patients
    with Alzheimer's disease.
    Dr. Bush and his co-workers at the University of Melbourne and Massachusetts General
    Hospital have developed this theory over 15 years of research. For much of this time, the
    research community has been sceptical toward what was a major departure from the more
    favoured theories. Invitations to present the MPAC approach at premier conferences such as
    ICAD demonstrate the increasing support for Prana’s technology in the Alzheimer’s community.
    Co-founding Scientist of Prana, Dr. Rudolph E. Tanzi, Professor of Neurology at Harvard
    Medical School said, “This conference is regarded as an important event, not only for scientists
    and medical practitioners in the industry, but also for the millions of patients worldwide who
    have Alzheimer’s, This invitation to speak to international peers about the scientific basis for
    Prana’s MPAC technology is an indication that our theories have achieved considerable
    acceptance.”
    Also at ICAD, on Wednesday July 21, Dr. Bush is scheduled to give an invited lecture that will
    review the basic neuroscience describing the involvement of brain copper and zinc in Alzheimer
    pathology. New data is expected to be presented on the interaction of cholesterol with betaamyloid
    and brain metals, which may play a key role in the sequence of events that leads to
    dementia. The possibility that beta-amyloid participates in the functional regulation of copper
    levels in health will be discussed.
    (*MPACs, or Metal-Protein Attenuating Compounds are compounds that bind metals to prevent
    their interactions with proteins.)
    International Conference on Alzheimer's Disease (ICAD)
    The ICAD is the world’s leading forum on dementia research, and provides the opportunity for
    more than 5,000 attending researchers to share knowledge and develop creative new
    approaches to increasing the understanding of Alzheimer’s.
    About Prana Biotechnology Limited
    Prana Biotechnology was established to commercialise research into Alzheimer's disease and
    other major age-related degenerative disorders. The company was incorporated in 1997 and
    listed on the Australian Stock Exchange in March 2000. Researchers at prominent international
    institutions including the University of Melbourne and Massachusetts General Hospital at
    Harvard Medical School discovered Prana’s technology.
    This press release contains “forward looking statements” within the meaning of the Private Securities
    Litigation Reform Act of 1995 regarding the Company’s business strategy and future plans of operation.
    Forward-looking statements involve known and unknown risks and uncertainties; both general and
    specific to the matters discussed in this press release. These and other important factors, including those
    mentioned in various Securities and Exchange Commission filings made by the Company, may cause the
    Company’s actual results and performance to differ materially from the future results and performance
    expressed in or implied by such forward-looking statements. The forward-looking statements contained in
    this press release speak only as of the date hereof and the Company expressly disclaims any obligation
    to provide public updates, revisions or amendments to any forward-looking statements made herein to
    reflect changes in the Company’s expectations or future events.
    For further information, please visit our web site at www.pranabio.com.
    Company Media Investor
    Geoffrey Kempler
    Prana Biotechnology Ltd.
    Ivette Almeida
    The Anne McBride Company
    Rachel Levine
    The Anne McBride Company
    61-3-9349-4906 212-983-1702 ext. 209 212-983-1702 ext. 207
 
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