Ask him how he assesses his performance as CEO. He will say he has done a good job and then he will list the things he thinks he did well.
Then ask him what mistakes he has made or what he would have done differently.
It would be interesting to see how Cook assesses himself and compare it to how we assess him.
Also ask him why the BTA share price has done so poorly - it has declined a fair bit since he became CEO.I really want to hear his excuses.
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Ask him how he assesses his performance as CEO. He will say he...
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