The comparison, relates to warranty, quality, power consumption,...

The comparison, relates to warranty, quality, power consumption, intelligence,security and output. Cheap is not always good, these are devices accessing your wifi so they provide a weak point for access.

All of these lights are made in the same region in China, they all need to operate at a profit, the only way they can make a product and get to market cheaper than LifX, GE and Phillips is to cut corners or use cheaper components.

People that are buying a camry just want a car, people buying the merc want a better experience, they will sell to a certain section of the market. Mirabella have smart bulbs, Kmart sell wifi smart bulbs, there are a whole cheap bunch of them, yet Hue and LifX are 1 and 2