@McKhenry I think your points are good. I know there are a lot...

@McKhenry I think your points are good. I know there are a lot of competitors in the market and I was not saying that traditional bricks and mortar is the wrong strategy, it is simply different. It is very expensive to run a bricks and mortar strategy, cost of floor space, set up, having to have stock on hand, Vs the online drop shipping model. Maybe component vary in quality and price, how do we know.

It would be great to have a apples for apples comparison between all these lightbulb, I do try to find it without a great deal of success