Yes, right there, they do use some slippery language advertising WIZR product, up to etc. But I really don't think there is any hidden gold there, they cost to make what they cost to make and it is hard to see a startup going head to head with Phillips on a cost base, if they had a patented feature, then there is a point of disruption.
But is there anything in particular you think they have over LifX or is just similarities and price point? The founders skills? Ex big tech aren't they?
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