Yes, data privacy it critical. BUD claim to be operating under...

Yes, data privacy it critical. BUD claim to be operating under the European GDPR, if they are then consumer do not have a lot to worry about. The only area that would need clarity on this is whether BUD/LIFx are adhering to the GDPR rules in the rest of the world or only in Europe. They have never really been clear about this. I am not sure about a swing away, I am convinced they will be selling for $5 in the next couple of years and there will either only be a couple of big players in the market as there is for traditional lightbulbs. LIFx maybe one of then, I doubt it, but you never know. The best thing they can do is put the For Sale sign out and start talks with Phillips, GE, etc IMO