cmon @writer
Origin is a renewable energy market 'leader' - but 95% of its earnings dont come from renewable energy
existing well established companies always spin their positioning to fit whatever is vogue of the time - what they say often has no connection to how they make most of their money.
its about where they hope to make new and increased amounts in future + whatever will keep their brand 'current' - excuse the pun.
takes minutes to change a marketing tagline - often decades to change behaviour and or profit centres
i have and buy phillips lights for every socket in my house. not an Iot light or system to be seen
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