Dinosaur retailers, i.e. mall anchor tenants, who have failed to adapt to the new environment have indeed failed. In the U.S. a great oversupply of malls also contributed to their decline. Retailers who have adopted an omnichannel strategy, however, are doing well. In fact, the pure online businesses are adopting omnichannel as well. See Amazon and Warby Parker.
Online sales are indeed concentrated in certain categories: books, music, travel, et al. Undies and socks? Could be. This, however, has no bearing on the premise that online is not killing bricks and mortar. The fact remains that Wall-mart, who really are killing it, and I imagine sell a fair few undies, derive only 3-4% of sales from online sales.
The U.S. commerce dept. data stating that in-store sales account for 90% of total retail sales is clear evidence that online is not killing bricks and mortar.
BUD Price at posting:
5.7¢ Sentiment: Hold Disclosure: Held
