Yeh sure I get the affordability part and how it cuts into margins. If LIFX was only online selling we'd be wishing for big bricks and mortar Coys to be selling as well. IMO at present it's imperitve right now to get the LIFX name out. As far as what DM says, well that is up to each SH to interpret. While this fancy light bulb is a consumer product and we have shopping centres, consumers will buy. Main point being in the now, LIFX being sold in a bricks and mortar fashion is a good thing. McKhenry I purposely didn't mention Kogan as they've never had LIFX stock to sell since the acquisition, Even Harvey Norman in major local stores have no stock. BUD just needs to sort the readies to bulk buy. Market want it. As for tariffs, I personally don't think 25% will kick in.
BUD Price at posting:
5.7¢ Sentiment: Hold Disclosure: Held
