Are you joking or being serious? When you make a decision to no longer sell lights below cost, you make a decision to sell fewer lights! Fewer lights = less revenue. Stop trying to get yourself out of the hole you've dug. Own it. (I don't necessarily mean fewer than previously. Just fewer than you could sell). The sheer volume of lights they would have sold below cost in CY2018 qtr 4 shows the 70% yoy growth was impossible with the new strategy you said they adopted.
