Like i said it's just for kicks and giggles. Most of the costs...

Like i said it's just for kicks and giggles.

Most of the costs you quoted theoretically should be lowered since the core of the app and back-end analytical are completed. Gamification and monetisation features was tested during beta since last year, so shouldn't cost too much to just implement onto the live app.

But yes of course there will still be costs involved. That's why i said they need major brands sponsoring the monthly comps for msm to break-even on the costs and didn't include any revenue from this at the end.

Marketing/advertising costs for the next WWT2 also won't be as high as before, since now the brand has been established and user base acquired. The momentum from the monthly comp's marketing (hopefully funded by the sponsor themselves, similar to Riva deal at smaller scale), will just build the organic growth as they get closer to the WWT2 launch. This was something WWT1 didn't have before and needed the high marketing costs to fast track brand awareness and downloads.