With Afterpay now breaking the $80 barrier, I think its important to discuss the position Quickfee has in the BNPL industry and the direction it could be taking in a post covid world.
A huge concern for many business owners is how they are going to stay in the black when income slows down and there are potential staff layoffs. In the same way 9/11 changed our freedoms and ability to travel, the ongoing coronavirus threat means that many people will never experience the pleasure of unrestricted travel or entertainment, at the same time likely undergoing constant psychological distress knowing their jobs may always be at risk. Even if a vaccine is discovered, it needs to be proven safe and effective, and then dispersed to the entire planet. Knowing big pharma, it will likely be a yearly vaccination also to account for "mutations".
I work in a professional services industry that has suffered major setbacks in productivity due to covid lockdowns. I regularly require work to be conducted by both law firms and accounting firms, and with the current lockdowns in Victoria, delays in their services cause delays in my business, which directly impacts on my clients and ultimately the tax office.
Whilst Quickfee effectively provides the helpful service of buy now, pay later for professional services industries, I cannot recall the last time I saw advertising for Quickfee. I understand their focus is more so on the US market, but as they have first mover advantage as an Afterpay for businesses, they have a prime opportunity now to be pushing YouTube, LinkedIn, Facebook, and industry specific magazine advertising. Not only that, they could be proactively conducting interview panels and infotainment sessions. I know they have done a couple of these recently for the benefit of investors so maybe they can try to get more exposure for these via blanket email campaigns. Conversely, Afterpay and other consumer BNPL schemes have very strong marketing campaigns. The people who see their ads on YouTube are the same who make decisions for their own companies.
Direct marketing and video advertisements do cost money, but they are effective and not beneath any company who wants more exposure. Quickfee has an opportunity to ride on Afterpay's coat tails and launch everything they've got into getting the word out.
When people want to find something on the internet, they "Google" it.
When people want to buy something and pay it off at their leisure, they "Afterpay" it.
When people want to keep their business in the black and pay their staff and clients, they "Quickfee" it.
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