Thetulipbubble
Spot on! I also having financial interest in the cable wholesale industry, you are correct what you are saying. CMI were once a niche in their market with good stock to cover their specialised market. Now it seems they are trying to be just another supplier with products that can be found from just about any other industry wholesaler but at a premium price and unfortunately without the service you would expect from a premium supplier. Stocks on their specialist products are poor with long lead times, you would think you would hold larger stocks on the specialist items you can demand a premium price for, but unfortunately this is not the case and constant stock short falls are a constant problem and getting worse, forcing customers to seek alternatives from other suppliers constantly.
Marketing is also poor with branding all over the place, old information and catalogues not keeping up with their offerings and technical specifications, but their main issue is definitely the lack of stock and representation
CMI needs new blood with a completely different outlook on their approach to market, they seem to have dropped the ball and no one seem to interested in picking it up.
One unfortunate thing is that it has gone on for so long. The longer it goes the more expensive it is going to be to repair the damage and to once again earn the respect within the industry they once had.
Potential for the company in growth and expansion is massive with a great base and the financials to do it with. Just requires the right person to do it, who is not afraid to get out and not sit back and wait for that Australian economic revival miracle to happen, this is the new norm, cant do it now you never will be able to.
P.S
Whatever happened to the Flameproof Engineering Acquisition Oct 2013. No mention of any product launches within the industry or even their web site, go to the old Flameproof website and the phone number is not even connected. What's the point of growth through acquisition if nothing is done with it. They need to know how to build and grow their own business before taking on any more.
That's also my two cents worth. This in mind I also would invest in a lot more heavily if they could just show some forward thinking and drive. Few more investors like this we may even be able to drive up that share price yet
I will step from my soap box now
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