Sad to see. What are guys like myself ,that are going through a mid-life crisis, going to wear this summer. I can't afford an expensive car, but at least I have been able to brag to my mates in summer, that I can afford $90 bordies. Seriously, it really is sad to see the demise of an icon, sad for the shareholders, sad for the consumers, sad for the surfing industry. Billabong will be sold in target and k-mart along with labels like golden breed and hang ten. Looks like I will have to buy rip curl to boost my ego. RIP Billabong.
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