It wasn't short selling, it was/is high volume selling for a relatively illiquid stock which has crushed the share price. The fact that they short IPO's in the US is unscrupulous but whatever their motivation they decided to dump BLT at the time of the IPO. I don't know why and the company tells me they are equally clueless and disappointed.
BLT Price at posting:
48.5¢ Sentiment: None Disclosure: Held