I think he was….presumably this interview was done just before...

I think he was….presumably this interview was done just before today's announcement was released.

I don’t think this interview was Phil at his best.

He needs to develop compelling sound bites/elevator pitches to sell the RAC story.

Here is a hypothetical:

Just say Phil was at a party and he was not the CEO of RAC but instead was a highly knowledgeable, committed RAC investor and number one fan.

He is talking to a group of people and lets slip that he is a keen stock picker. Someone in the group asks, “what is your favourite stock?”

Phil says, “ Race oncology, without a doubt.”

The group is now all ears, and someone else says, “why?”

Phil now has about one minute to pitch his story. He can’t talk for longer than one minute because that would be rude and boring.

What should Phil say that may convince at least some people in the group to go home and read up on RAC?

That one-minute elevator pitch is tough….it probably needs about 20 hours of creative work to create it!

Perhaps @LongTony has the miracle answer: he says he convinced 36 friends and acquaintances to buy $4m worth of RAC stock!