Thought we could use a thread dedicated to the upcoming joint...

Thought we could use a thread dedicated to the upcoming joint marketing campaign between DMC and RACV.

CL8 branding is now active so it's ready to launch anytime now!

So what do we know:-

On 24 April 2017, Collaborate announced a strategic investment of $1 million from RACV at a 20% premium to the last closing price on 21 April 2017. RACV is the largest member organisation in Victoria and one of Australia’s most trusted brands. RACV’s goal of providing industry leading mobility, home and leisure services to its members aligns closely with Collaborate’s experience in operating car, household item and caravan sharing services.
In addition to this initial strategic investment, Collaborate and RACV have agreed to jointly explore opportunities to leverage Collaborate’s peer-to-peer marketplace platform to provide RACV’s 2.1 million members and the wider Victorian market with the ability to share items they own or gain access to items they need temporarily.​

Stage 1 - DMC August

In August 2017 a co-branded RACV/DriveMyCar website will be launched with a specific focus on owners and renters in the Victorian market. The proposition will be marketed by RACV to their existing 2.1 million strong RACV customer base as well as new customers via a significant marketing campaign including search marketing, online advertising, native advertising, social media and PR. The RACV channel is expected to deliver exceptional
growth in the listing of vehicles and rentals, commencing in the September 2017 Quarter and growing in the following quarters.​

Stage 2 - Mycaravan (assumed September)
With the significant increase in funds from the exercise of options and the strategic investment from RACV,

Collaborate is now positioned to commence expanding the MyCaravan business. MyCaravan is currently developing opportunities to leverage access to the 2.1 million member strong RACV customer base to grow the supply and demand sides of the online marketplace.

Stage 3 - Mobilise (assumed October)
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