thats an ad agency...my wife is a producer with the same...

thats an ad agency...my wife is a producer with the same company. they did what they were briefed to do. The brief was wrong. RAP should have had an ongoing social media campaign. This is standard PR stuff....newpapers basically. I new instant phone based covid test would be front page news across the globe. it would get millions of $ worth of exposure for free. If they dont know that then they shouldn't be in the positions theyre in.