Fellow Shareholders!
Downtime during Easter allows for quiet reflection.
Today’s sermon: The New Generation (a.k.a. “people under twenty”).
We are gathered here today to look at EV’s effect on this thing called “Life”.
Do you suffer under the cross of teenage tyranny? (Yes!). With their saggy pants slipping down their bum? (Amen to that!). Their know-it-all attitude? (Hallelujah!). And their by now rather tiresome hypersensitive-vegan-driven-echo-obsessed-inability to tolerate differences of opinion and a healthy debate? (Testify Brother!).
What has this to do with the EV revolution I hear you say? Well...
The World is going electric as we all know…
A electric World does mean forever and that’s a mighty long time but I am here to tell you …. there is something else... the After World. Yes! The EV revolution and its effect on the youth of today IS the New World!
But the impact from the limp wristed soy latte` brigade on E car sales has not been discussed much. This is because like all young people they do not have much money. But they WILL grow up and into money. And they will take their values with them.
This is how I see it:
Because they have been constantly carried and ferried everywhere, from onto the potty and then all the way through their formative years to finally end up inside a prom limo paid for by nervous helicopter parents this mollycoddled generation have scarcely taken three steps in rapid succession.
This is why getting their drivers licence is not seen as a rite of passage any more.
Now, the reason to get a car in the eighties was not to support Global Oil or Holden. It was to get away from parents and out with mates. It was about cool stripes. It was about the biggest car stereo. It was about independence, not political statements, because Mother Earth’s needs could still be ignored for a few more decades if you squinted a little.
That time is up and these new kids - while not fitted with forearms strong enough to support a wristwatch - are totally switched on and acutely aware of the environmental strife we are facing. This is particularly acute in China with their rampant air pollution. China is a big car market. As a whole generation from a billion people strong country enters the car market for environmental reasons Beijing will again be a city of never ending happiness were you can always see the sun….
So when reality taps this generation on their bony shoulders and a decent wage rise across the board has made it possible they WILL get their drivers licences and they WILL become car owners and, as there is quite a few of them outside China as well, this WILL be yet another reason to cause the EV market and our lithium sector to light the afterburners.
