Unfortunately it appears the marketing team at Analytica have a...

Unfortunately it appears the marketing team at Analytica have a lot to learn or they could just be slow off the mark.
Googling 'incontinence products' or 'incontinence treatment' does not produce Pericoach.  Most people with a problem they want to investigate tend to hit the internet as a matter of course.
Also The Continence Foundation of Australia www.continence.org.au/ has no mention of Pericoach on their website.  I would have thought that would be one of the first organisations the marketing team would have contacted.
BUT - What would I know?