If you've been into a JB recently, you'll see that the wireless...

If you've been into a JB recently, you'll see that the wireless buds space is quite crowded. So I'm guessing that we've not gained real-estate there as we've just been a one product company. So they'd have to boot other suppliers with numerous products for a stand/slot that only flogs one product.

Now that we have three products, it might have changed the game for us in that we can now target a broader market with arguably the same floor space. So JB and the other might be more open to the margins we're proposing.

These new products have been in development for 12mths so it's fair to assume that these retailers have told us that when we offer more products, they'll stock us.