Received a mail back from SYT. Nice to hear from them considering I hadn't asked a question, but only brought to their attention one of my own posts for their perusal. I like the bit about 'the opportunity in sponsored data is extremely large.' Goes well with some of our discussion today.
Reply|
Today, 11:37 AM
You
Hello Mr. xxxxx ,
Many thanks for your enthusiasm, and for sharing the post below with us. The opportunity in sponsored data is extremely large, and we are ready to capture it with our competitive advantages, namely our technology and content relationships.
Kind regards,
Syntonic Investor Relations
mce-anchor
From:
Sent: Monday, 26 December 2016 5:40 AM
To: Investor Relations
Subject: Fw: SYT on HC
For your perusal: posts from Hotcopper (Australia's leading Stock Market Forum).
The data below shows that mobile now represents 65 percent of all digital media time, with mobile apps dominating that usage. The desktop has lost 12 percentage points since 2013 and has receded to 35 percent of digital time spent.
How is this data being consumed? The table below reflect that the bulk of digital categories are now seeing a majority of traffic coming from mobile devices.
(http://marketingland.com/digital-growth-now-coming-mobile-usage-comscore-171505)
Two interesting points from the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2015–2020 White Paper:
•
More traffic was offloaded from cellular networks (on to Wi-Fi) than remained on cellular networks in 2015.
● Three-fourths (75 percent) of the world’s mobile data traffic will be video by 2020.
(http://www.cisco.com/c/en/us/soluti...-index-vni/mobile-white-paper-c11-520862.html)
Who is going to pay for all this data? It won't be those who have the largest uptake of mobile devices over the next 5 years. The below table shows who these are:
mce-anchorTable 1.
Regional Share of Smart Devices and Connections (Percent of the Regional Total)
|
Column 1
|
Column 2
|
Column 3
|
| 1 |
Region
|
2015
|
2020
|
| 2 |
North America
|
74%
|
95%
|
| 3 |
Western Europe
|
59%
|
86%
|
| 4 |
Central and Eastern Europe
|
43%
|
84%
|
| 5 |
Asia Pacific
|
35%
|
72%
|
| 6 |
Latin America
|
34%
|
70%
|
| 7 |
Middle East and Africa
|
12%
|
52%
|
Source: Cisco VNI Mobile, 2016
The conclusions drawn by the Cisco White Paper are worth considering in light of Syntonic's Connected Service Platform, which is the only platform enabling the adoption of sponsored data across multiple carriers and is device independent (underlined and bold are mine).
The number of mobile subscribers is growing rapidly, and bandwidth demand for data and video is increasing. Mobile M2M connections continue to increase. The next 5 years are projected to provide unabated mobile video adoption. Backhaul capacity must increase so mobile broadband, data access, and video services can effectively support consumer usage trends and keep mobile infrastructure costs in check.
Deploying next-generation mobile networks requires greater service portability and interoperability. With the proliferation of mobile and portable devices, there is an imminent need for networks to allow all these devices to be connected transparently, with the network providing high-performance computing and delivering enhanced real-time video and multimedia. This openness will broaden the range of applications and services that can be shared, creating a highly enhanced mobile broadband experience. The expansion of wireless presence will increase the number of consumers who access and rely on mobile networks, creating a need for greater economies of scale and lower cost per bit.
