With Billaway launching on TATA via the white label ( previously announced would launch directly with Syntonic Freeway in tandem also ) it should start to gather momentum in the coming months. Billaway have confirmed -
"In January 2017, we launched mobile data offers and airtime reduction solutions for brands, retailers, loyalty program providers and cashback sites as a new customer acquisition and retention strategy and source of differentiation"
Billaway model is a bit different to the usually discussed digital rewards, their strategy relate more to day to day products, for example on a receipt or docket it would advertise " Earn 50MB when you try our new iced coffee"
How Do They Do This?
Our partnership with major mobile carriers allows brands to provide 4G mobile data as a reward or incentive for purchases or other actions.
Billaway’s platform rides atop the network that supports most major wireless telecoms worldwide. Our integration into the data usage network can identify and differentiate paid data from data earned as a reward.
- Billaway’s white-labeled, front-end, consumer-facing platform collects phone numbers and qualifies earned data into data wallet
- Once users decides to redeem data, our back end re-directs data utilized from mobile carrier’s paid data to temporary use of earned data.
- Once earned data has been utilized Billaway directs usage back to paid data
What’s the consumer experience?
- Customer buys a product, spends at a store, or takes other desired action
- 7-digit unique alpha-numeric one-time use code is provided to the customer
- Customer enters code online and receives mobile data
Billaway Launches a Data Rewards Platform Enabling Consumers to Earn Free Mobile Data Through Everyday Activities
NEW YORK, Sept. 7, 2016 /PRNewswire/ -- Billaway, a marketing technology company that converts global currencies earned through consumers' everyday activities into free mobile airtime, announced the addition of free mobile data and airtime through its new Mobile Data Rewards Platform.
Billaway's new Mobile Data Rewards Platform, which is underpinned by Tata Communications' Sponsored Data Exchange, will be showcased at the 2016 CTIA Super Mobility conference show this month in Las Vegas, NV.
Paul Harkins, CEO at Billaway, reports, "
The new Billaway platform converts global currencies into free mobile data and airtime. Consumers can earn local currencies through everyday activities which are powered by Billaway and its partners. Once a consumer earns a monetary reward through activities such as taking surveys, playing games, product reviews or buying the items they need to live, Billaway seamlessly converts it into data or airtime credits. Free data enables consumers to stay connected with the people and things they care most about."
The partnership between Billaway and Tata Communications brings together Billaway's customer loyalty expertise and Tata Communications' global network and relationships with leading carriers. Tata Communications' cloud-based Sponsored Data Exchange connects Billaway with carriers to enable the delivery of mobile data rewards to consumers.
Billaway will be deploying the platform to new clients, existing clients and brands globally so they can offer their customers the ability to earn free data when they purchase particular products and services in addition to their everyday activities.
For more information, go to
www.billawayglobal.com
About Billaway
Billaway is a cloud-based marketing technology platform which seamlessly enables the conversion of global currencies earned by consumers through their everyday activities, directly into free mobile airtime and/or free mobile data. Billaway's turn-key integration connects mobile operators with advertisers and brands thereby creating a more meaningful relationship with their customers; while also enabling the consumer to save more on their bills without being exposed to offers which have no relevance in their lives. The Billaway platform has proven to reduce churn and increase margins. The company is based in New York City and operates in multiple countries.
With the increased opportunities afforded to Billaway with this exposure on the platform they will be able to expand their business globally and in turn increase NPAT to SYT.
Just one of many in the ever increasing land grab of telcos and content providers. Early days, however quality is shining through as each deal is completed and actioned.
CC
